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Samantha Watson '96

Samantha (Eisenstein) Watson, '96, has spent the past 25 years as a patient advocate and nonprofit professional. After being diagnosed with cancer twice in her early 20s, she created and ran a national nonprofit organization called The SAMFund (now part of Expect Miracles Foundation) to support young adults in their financial recovery from cancer; to date, close to $5 million in SAMFund grants has been awarded to young adults across the country.

She moved back to Manchester with her husband and kids (one of whom is a current BBA student) in July 2022, and returned to BBA in April 2025 as the new Director of Advancement.
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